Welcome to your team’s new admin console.

Access the app data you need to service your customers and get work done, without lengthy implementation time or engineering work.

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Internal is the ultimate tool for customer-facing teams who require granular app data to resolve customer issues, complete tasks, and do their job. It’s no-code software that instantly connects your company’s data in useful, actionable ways while controlling access and protecting customer privacy.

Connect multiple data sources.

Internal works with multiple data sources including Postgres, MySQL, Google Sheets, and Zendesk. Create powerful tools by linking together related data from various sources.

Google SheetsSalesforceZendesk

How it works.

Connect data sources

Connect data sources

Internal connects to your existing databases and business apps. If you’re connecting your company’s database, we suggest having your engineering team set up a replica of your production database or provide read-only credentials.
Get going

Get going

Once you’ve connected a datasource, Internal is ready to go. Create a role, assign permissions, and invite employees.


Further customize Internal to meet your team’s needs by combining records, embedding tables, renaming fields, and more.
Enable edit

Enable edit

Turn on Edit Mode for specific records, and assign permissions at the field-level. Ask your engineering team for an API endpoint where changes can be sent. We never write directly to your database unless you want us to.

“In the era of Facebook and Uber, the ability of rogue employees to dig into the lives of ordinary people is unprecedented.”

- Fortune Magazine
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Protecting your customer data.

In recent years, companies like Facebook, Uber, and Snap have come under scrutiny for their “God View” tools that were abused by employees to spy on users. Tools like “God View” are built in-house at most tech companies and provide employees with broad access to sensitive customer information. While many employees require this data to do their jobs (for example, to fix issues, complete tasks, and respond to support cases), most companies fail to limit their access.

Internal replaces “God View” by providing the tools necessary for customer-facing teams to interact with app data and do their job, while controlling access and protecting customer privacy. We meticulously build the security features that in-house teams seldom prioritize. These features are also necessary for companies to meet core requirements of GDPR, HIPAA, and SOC 2.

Roles and Permissions

Limit the use of data for its intended purposes by appropriate parties only. Assign granular read/edit permissions at the field level and even set limits on where and when data can be accessed.

Audit Logs

Regularly review information system activity and integrity. See who viewed or edited specific data, and when.

Redaction of Sensitive Fields

Ensure extra sensitive fields are automatically redacted and made viewable upon click. All views are automatically tracked.

2-Step Verification

Add an extra layer of security every time your team logs in.

Ready to get started?

Sign up below and get a 14-day trial. Or contact us.


Does Internal store my data?

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How much does it cost to set up Internal?

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About us

INTERNAL is console as a service, allowing companies to rapidly deploy an internal console for their employees to securely and compliantly interact with customer app data. It’s no-code software that combines a database browser with productivity tools to connect company data in useful, actionable ways while controlling access and protecting customer privacy. INTERNAL was founded by Arisa Amano and Bob Remeika. INTERNAL is headquartered in San Francisco.